Concordia Members' Club

Concordia brand v4.

The people. The places. The details.

Source of truth for every Concordia page from 21 October 2026. Download the pack, read the rules, match the live references.

Download the full pack (zip) Design system rules (md) Build guide (md) brand.css

Colour
Green #072414
primary ink
Cream #F4F0E8
paper
Gold #AF7B3A
the one accent
Sage #506252
secondary on cream
Cream muted #CFC8B8
secondary on green
Slate #6B7F8F
photo accent only

One accent. Never pure black, never pure white. Dark pages are green, cream, gold. Documents and invitations are cream, green, gold.

Type

Times Now for headlines, one word in gold.

Pinyon Script, one phrase per page.

Optima for everything you have to read: body 17 to 19px, labels uppercase at 12px with 1.5px tracking. Times Now is served as "Concordia Serif" (a stand-in until the licensed file arrives, swap the woff2 and nothing else changes).

The mark

Original artwork. Never retyped, simplified or regenerated. Top-left of every page at 44 to 56px, clear space equal to the crest width, again in the footer.

Live references

mexico landedgentry southafrica join offer (cream document)

Every site lives on a name.theconcordiaclub.com domain. Copy: Concordia or Concordia Members' Club, never BTB. No em dashes. Contact support@theconcordiaclub.com.